Although Merida manufacture on a massive scale and distribute globally, we are able to talk directly to the key people and make things happen.
In 2019 the UK sales team and some of our biggest customers took a trip to the global launch event in Germany. After plenty of bike riding we met up with MTB Product Manager, Rey, and over a few beers defined a wish list for a perfect UK bike - a trail focussed 29er with 140mm fork, 1 x transmission, Boost standard bolt through axles and a dropper post.
Then it was over to Rey, a very handy rider, to develop the ideas into a workable bike.
