It takes a degree of passion for riding that can’t be faked to fully appreciate SRAM RED. It was created to blur the boundaries between machine and athlete. Discipline, Dedication, Consistency, Sacrifice. These are the qualities of riders riding at the highest level, and they need machinery forged of the same mettle. Powerful and pure. Light and quick. This is SRAM Red. It’s what real advancement means: Leveraging design and innovation without restraint on performance. Helping to blur the boundaries between bicycle and athlete.

The newest narrower SRAM PC 1170 chain features more heavily chamfered outer plates for improved shifting and quieter running.

Hard Miles. Riding is not just a hobby. For you, it’s so much more than that. You shape your life around it. And you make life choices to enable it. You compete with conviction. For you, advancement means having everything you need. And nothing you don’t. This is SRAM Force. Innovative, responsive, race ready. The group designed with a clear and unyielding understanding of what you need to compete, with its priorities set solidly in exactly the right places. Just like you.

New ! Sram Red crankset

Already a legend in its time, the SRAM RED Exogram Crankset is now available with refreshed graphics to compliment our new SRAM RED® eTap componentry.

The SRAM RED® Exogram crankset features a completely hollow construction all the way to the spider. Its hidden bolt pattern makes better use of carbon fiber to further improve stiffness and shed weight. As always for seamless, flawless performance and Yaw compatibility, pair this crank with X-GlideR chainrings.

It’s Time To Shift Forward
At SRAM, we know that if a technological advancement clutters the experience, it shouldn’t be called an advancement.
Because it’s a bicycle. It’s supposed to be simple. To make something elegant to the point where it removes what’s in the way... that’s advancement. That is the standard we held ourselves to while developing our first electronic shifting system; SRAM RED® eTap.

As SRAM’s first direct mount road brake, the S-900 does more than just complete SRAM’s road brake product line. It has a design that delivers great power and superior feel.

It’s Time To Shift Forward
At SRAM, we know that if a technological advancement clutters the experience, it shouldn’t be called an advancement.
Because it’s a bicycle. It’s supposed to be simple. To make something elegant to the point where it removes what’s in the way... that’s advancement. That is the standard we held ourselves to while developing our first electronic shifting system; SRAM RED® eTap.

A more capable groupset for today’s riders.

Road riders are going beyond where we’ve ever gone before. We’re going further and faster. And when the road stops, we keep going. One thing hasn’t changed: We want to push those boundaries without any distractions. Exploring new limits has never been easier. SRAM RED eTap AXS™—Simply Beyond.

A more capable groupset for today’s riders.

Road riders are going beyond where we’ve ever gone before. We’re going further and faster. And when the road stops, we keep going. One thing hasn’t changed: We want to push those boundaries without any distractions. Exploring new limits has never been easier. SRAM RED eTap AXS™—Simply Beyond.

A more capable groupset for today’s riders.

Road riders are going beyond where we’ve ever gone before. We’re going further and faster. And when the road stops, we keep going. One thing hasn’t changed: We want to push those boundaries without any distractions. Exploring new limits has never been easier. SRAM RED eTap AXS™—Simply Beyond.

A more capable groupset for today’s riders.

Road riders are going beyond where we’ve ever gone before. We’re going further and faster. And when the road stops, we keep going. One thing hasn’t changed: We want to push those boundaries without any distractions. Exploring new limits has never been easier. SRAM RED eTap AXS™—Simply Beyond.

A more capable groupset for today’s riders.

Road riders are going beyond where we’ve ever gone before. We’re going further and faster. And when the road stops, we keep going. One thing hasn’t changed: We want to push those boundaries without any distractions. Exploring new limits has never been easier. SRAM RED eTap AXS™—Simply Beyond.

A more capable groupset for today’s riders.

Road riders are going beyond where we’ve ever gone before. We’re going further and faster. And when the road stops, we keep going. One thing hasn’t changed: We want to push those boundaries without any distractions. Exploring new limits has never been easier. SRAM RED eTap AXS™—Simply Beyond.

A more capable groupset for today’s riders.

Road riders are going beyond where we’ve ever gone before. We’re going further and faster. And when the road stops, we keep going. One thing hasn’t changed: We want to push those boundaries without any distractions. Exploring new limits has never been easier. SRAM RED eTap AXS™—Simply Beyond.

A more capable groupset for today’s riders.

Road riders are going beyond where we’ve ever gone before. We’re going further and faster. And when the road stops, we keep going. One thing hasn’t changed: We want to push those boundaries without any distractions. Exploring new limits has never been easier. SRAM RED eTap AXS™—Simply Beyond.